Dubai attracts the most important international figures active in the fields of beauty, health and wellness. For this reason, Deborah Alessi, founder of Beverly Hills Wellness and Aesthetics, chose to transfer her expertise in this field to her and open an aesthetic center there. We met her to talk about the concept of intravenous therapy and its role in improving the skin, and about the latest aesthetic treatments that she offers with a specialized team of world-renowned doctors at the center.
Can you tell us more about the circumstances that led you to found Beverly Hills Wellness and aesthetics in Dubai?
Dubai is a city where its residents and those coming to it make a great effort to appear in the best image, and this is positive because the external appearance is very important and is reflected in the essence of the person, especially women. And when I had the opportunity to expand my IV Therapy brand in Dubai, and after I learned that many of its residents travel to the American city of Beverly Hills to receive aesthetic treatments, I was intrigued by the idea of a new adventure and entering the world of interest in wellness and aesthetics by transferring the famous Beverly Hills experience in Hollywood to Dubai. With a reminder that we have branches that provide various aesthetic and therapeutic services in the Maldives as well. Therefore, moving to Dubai seemed logical and useful as part of our expansion plans.
Tell us about the latest services and the latest beauty treatments that you offer?
Given the vast market in the UAE, we put a lot of effort into making sure that we offer new treatments that set us apart from the rest. We offer a treatment called IN Mode Evolve that uses high-frequency heat waves to melt subcutaneous fat, sculpt muscles and tighten sagging skin. It is a non-surgical treatment and does not require a recovery period of course depending on the person’s body structure, but we are talking in general. We also offer the latest procedures available in Beverly Hills, starting with the face and ending with the body. Therefore, the lady who comes to us will find everything she is looking for in order to find solutions to all her problems and come out greatly satisfied with herself and enjoying greater self-confidence.
Can you explain to our readers the concept of intravenous therapy or IV THERAPY?
In the 1960s, intravenous infusion pumps became ubiquitous in hospitals across the country. This also happened during the period when Dr. John Myers injected patients with what he called Cocktail vitamins and minerals. The formula he adopted was lost with his death in the eighties, but experts have come up with a modified formula that looks very similar. Our mixture contains vitamins B and C, magnesium sulfate, calcium gluconate, and selenium, to treat conditions ranging from allergies, asthma, heart disease, fibromyalgia, or fibromyalgia. This showed that intravenous therapy is not only used for blood transfusions, but can help patients obtain valuable nutrients as well. It is a very old remedy, but it has recently become so popular that people have begun to recognize its benefits. With our current lifestyle and eating habits, our body lacks the vitamins and minerals required to function properly and as it should.To fill this deficiency, many people take multivitamins. Although these pills do their job, they are not as effective as what is stated on their packaging. Each multivitamin pill takes between 3 and 4 days to break down in the body, with an absorption rate of 40%. Intravenous therapy or drip treatment with vitamins helps to solve this problem and accelerate the action of these vitamins and thus increase the benefit from them. Through this treatment, the vitamins are pumped directly into the bloodstream, thus ensuring sufficient hydration, a 100% absorption rate, and an immediate effect. Hence our motto: REVIVE REFRESH REJUVENATE By relying on this treatment to help solve aesthetic problems.Each multivitamin pill takes between 3 and 4 days to break down in the body, with an absorption rate of 40%. Intravenous therapy or drip treatment with vitamins helps to solve this problem and accelerate the action of these vitamins and thus increase the benefit from them. Through this treatment, the vitamins are pumped directly into the bloodstream, thus ensuring sufficient hydration, a 100% absorption rate, and an immediate effect. Hence our motto: REVIVE REFRESH REJUVENATE By relying on this treatment to help solve aesthetic problems.Each multivitamin pill takes between 3 and 4 days to break down in the body, with an absorption rate of 40%. Intravenous therapy or drip treatment with vitamins helps to solve this problem and accelerate the action of these vitamins and thus increase the benefit from them. Through this treatment, the vitamins are pumped directly into the bloodstream, thus ensuring sufficient hydration, a 100% absorption rate, and an immediate effect. Hence our motto: REVIVE REFRESH REJUVENATE By relying on this treatment to help solve aesthetic problems.Revival, revitalization and renewal. By relying on this treatment to help solve aesthetic problems.Revival, revitalization and renewal. By relying on this treatment to help solve aesthetic problems.
What are the latest cosmetic treatments that you offer?
We offer Morpheus and Inmode treatments. And we have doctors from Beverly Hills who come to work in our clinic every 5 weeks. They are constantly receiving training to ensure that they provide the latest treatments. We follow everything new and strive to provide it to our customers.
To what extent does a woman’s interest in her skin and beauty contribute to delaying the appearance of signs of aging?
Self-care is very important and plays a major role in maintaining healthy, fresh and wrinkle-free skin. I advise a woman to never go to sleep without removing her makeup, and always do facials on a monthly basis. It is also not harmful to undergo laser treatments, and I personally undergo the Morpheus treatment once a year, and I see its amazing results for myself and advise every woman to try it.
What are the most requested treatments that bring a quick and tangible result?
We’ve noticed that the most requested treatment in our clinic is usually a treatment called the Hollywood Mini Face Lift. It is a non-invasive 30-minute treatment that helps tighten skin and boost collagen. This treatment shows immediate results on the face. We usually apply it to one half of the face first, then show the immediate results to clients, and then complete the other half. This treatment is very popular with women who come to us and want quick results because they are preparing for a specific occasion or simply take care of the face and want fresh and moisturized skin. Also, the results of treatment are long-term, and therefore obtaining it is useful and necessary.
How can a woman know when to stop at certain limits with regard to beauty, so that it does not turn into a tiring and harmful obsession?
I think that when the lady finds the right doctor, she will have someone to help her and direct her in the right direction, so that this does not happen. Many doctors in my clinic would refuse to operate on a patient who did not need it. Therefore, I take my time searching for a good doctor who fits my brand and serves and helps the client who comes to me.
Do you have future projects to expand further in the Arab world?
I would definitely like to increase my participation in conferences or forums dealing with health, wellness and beauty that are held in Arab countries. This is in order to meet people’s requirements and introduce them to Beverly Hills Wellness and Aesthetics. We have recently moved to Dubai, and I am very excited about my new journey there.
She founded the Face Forward Association years ago. Can you tell us a little about her humanitarian mission?
Face Forward is a non-profit organization that helps survivors of domestic violence, human trafficking and crime. We established it 14 years ago, and it has served me to develop greatly on a personal level, through which I maintain my psychological balance and seek the importance of helping others, especially battered women. I come across a lot of survivors who are strong and positive. Many of them need several surgeries, so we help them to return to their normal lives. We also provide housing and psychological support for patients abroad. I watch the amazing transformation that takes place in their lives, some of them return to university or find a job, to prove conclusively that man is stronger than his circumstances and can overcome all odds.