The Five Things You Need To Thrive and Succeed as a Woman Founder
a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Deborah Alessi.
Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?
originally from Glasgow which I think in some way makes me a born fighter. My father passed away when I was very young, so that was a big loss for a wee girl. Being raised by a single mum who struggled on her own, I started working at a young age, and had to learn how to handle a lot of things independently early in life which I believe led me to establishing a very strong work ethic. I knew I had to work hard to get what I wanted in life, so I did just that. When I first left Scotland, I moved to the Middle East, and later to the U.S. working in the private aviation industry for many years. Before meeting my husband, I was working for a high-end concierge medical company, and after we got married I applied the skills I had gained to help my husband grow his medical practice.
Can you share the most interesting story that happened to you since you began leading your company?
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I wish I could characterize a particular mistake I found to be funny, but truthfully I tend to be a perfectionist, so I take the mistakes I’ve made and the reflection upon them very seriously. When things have not necessarily gone as planned or as I had hoped they would, I learned that it is critical to have a plan B, C, and D lined up to redirect the next course of action. For instance, when Covid-19 hit and I was in the midst of expanding my IV business, I didn’t simply throw in the towel, give up, and stop building my relationships and making future plans. I looked for ways to continue pushing forward, and navigating the challenges ahead, like the buffalo do to the oncoming storms.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
Working in Private Aviation for the Royal Family of Bahrain and in the private sector really influenced me in a number of ways, and helped me build my business skills immensely. Many of the leaders in that industry became my mentors, giving me sage advice and guidance on elevating myself and my business prowess to the next level. I try to do the same for others as well today. Leading Face Forward motivates me further to help others succeed daily. In my non-profit work, seeing our survivors have overcome some of the most horrific acts of violence, and being able to empower, motivate and inspire them to do great things in life is deeply special to me as a Founder. It is the reason I started the charity, to help survivors thrive, just like my mentors taught me.